# Breakthrough

> Breakthrough distills a B2B sales team's calls into living playbooks and feeds them to the AI tools the team already uses: Claude, ChatGPT, Notion and Cursor, through the Breakthrough MCP connector and plugin. Each request gets only the playbook sections and account context it needs, so answers reflect how the team actually wins, using a fraction of the tokens of working from raw transcripts.

Breakthrough is for B2B sales and go-to-market teams, and for the reps and sales leaders who have connected AI to their calls, documents and CRM but still get generic answers. It is made by Breakthrough Sales Corp. Breakthrough is SOC 2 audited and GDPR compliant.

## How it works

Breakthrough calls this Learning Distillation. Every sales call runs through the same loop automatically:

- **Distill:** each call from your note taker or meeting platform (such as Gong, Fathom, Granola, Fireflies or Google Meet), the Breakthrough Chrome extension or a pasted transcript is auto-tagged, speakers are linked to contacts, and the signal (objections, buyer language, next steps, MEDDPICC evidence) is pulled out as structured notes and tasks.
- **Refine:** new learnings are quality-checked and merged into the team's living playbook. Breakthrough keeps what applies beyond one deal, drops the one-offs and never bloats what is already there. Every change is versioned and traced to the call it came from.
- **Index:** the playbook, per-account context and deal history can be retrieved in Breakthrough's chat and from Claude, ChatGPT and Cursor. Each request gets only what it needs.

The playbook starts from the company's website and any documents added, then learns from calls. It covers positioning, ICP and personas, discovery questions, objection handling, competitive positioning, proof points and red flags. Teams can also build a separate Partner playbook for channel sales.

## How it differs from generic AI

Generic AI answers from the call, document or prompt in front of it. Breakthrough answers from what the whole organization has learned across every call: which objections come up with which personas, which plays moved deals like this one forward, and where similar deals stalled. That learning lives in a living playbook, and every rep's AI draws on it.

## What teams use it for

- **Deal coaching (sales reps):** what to say to whom, what's left and where the blind spots are on a deal, drawn from what worked in the team's similar deals, not generic advice.
- **Sales process on every deal (sales leaders):** MEDDPICC, BANT or your own process applied across every call on a deal, with the gaps flagged and the moves that closed those gaps in other deals.
- **Channel and partner teams:** a separate Partner playbook that learns which partner types to prioritize, the joint go-to-market, POC and co-marketing plays that work for both sides, and how to answer partner objections. Partner managers and partners' reps work from the same playbook.
- **Product marketing and sales enablement:** your narrative and sales methodology stay protected at the core of the playbook, while every call adds what is landing with buyers, new objections and emerging competitors. Positioning and process reach every rep's AI, matched to what each deal needs.
- **Marketing:** query a distilled voice of the customer by persona, industry or segment, across pains, objections, buying triggers and competitors, and turn it into campaign briefs in any tool that takes an MCP connector.

The same playbook also grounds the everyday work: call prep, follow-ups and CRM notes.

## Pricing

- **Free:** $0. 1 user, up to 5 calls a month, auto-generated Sales playbook, in-app chat, MCP connector.
- **Base:** $50 per user per month, or $40 per user per month billed annually. Up to 20 calls per user a month (larger packages available), Sales and Partner playbooks, sales methodology (MEDDPICC, BANT), tasks and triggers (Slack, Zoho Cliq), CRM integration.
- **On-Prem:** custom pricing. Runs in the customer's own cloud with their own AI models (Azure OpenAI, AWS Bedrock), encryption keys, storage and monitoring.
- Every new account starts with a 1-month free trial of Base, with no credit card required. After the trial the account moves to Free unless it upgrades.
- Every plan includes the MCP connector for Claude, ChatGPT, Notion and Cursor.

## Connect Breakthrough to Claude, ChatGPT, Notion or Cursor

1. Add the MCP connector: https://mcp.breakthroughsales.io/mcp. Choose OAuth, enter the client ID `breakthrough-mcp` and leave the client secret empty. Cursor skips this step because its plugin carries the connection.
2. Install the plugin in Claude, ChatGPT or Cursor: https://github.com/breakthroughsales/plugin. Notion has no plugins.

- Step-by-step setup for each tool: https://www.breakthroughsales.io/mcp

## Security and data

- Data is encrypted in transit (TLS 1.2 or higher) and at rest, isolated to each organization, and never sold or shared with another customer.
- Call transcripts and business contact details (names, job titles, companies) are processed by Breakthrough's AI providers: Anthropic, OpenAI and Google. Contacts' email addresses and phone numbers are not sent.
- Customer data is never used to train AI models. This is guaranteed by contract.
- A Data Processing Agreement is available for Base and On-Prem customers.
- After a contract ends, customers have 30 days to export their data before it is deleted.

## Common questions

- **We already use Gong, Fathom, Granola, Fireflies or Google Meet. What does Breakthrough add?** Those tools record and summarize each call. Breakthrough learns across all of them at the company level (the objections you hear most and the answers that work, competitors and how to win, where every deal stands) and feeds that to Claude or ChatGPT.
- **Why not build this in Claude or ChatGPT yourself?** Connecting Claude to calls is easy. Distilling hundreds of calls from a whole team into a playbook that stays current, without bloating or drifting from your positioning, is the hard part, and self-built setups turn into dozens of prompts, agents and memory files to maintain.
- **Why not do this in the CRM?** A CRM stores records by account and deal. Breakthrough learns from the calls themselves, across every deal, account and persona, so what one rep learns helps the whole team.
- **Does it save token costs?** It should. AI tools working from raw transcripts re-read the same calls on every request. Breakthrough distills each call once and gives the AI only the sections a task needs.

## Pages

- [Home](https://www.breakthroughsales.io/): what Breakthrough does and how Learning Distillation works
- [Platform](https://www.breakthroughsales.io/platform): the problem it solves, the distill, refine and index loop, use cases, On-Prem, and product and security FAQs
- [Pricing](https://www.breakthroughsales.io/pricing): plans, feature comparison and pricing FAQs
- [MCP](https://www.breakthroughsales.io/mcp): add the MCP connector, then install the plugin, in Claude, ChatGPT, Notion or Cursor
- [Demo](https://www.breakthroughsales.io/demo): product demo video
- [About](https://www.breakthroughsales.io/about): the company and team
- [Blog](https://www.breakthroughsales.io/blog): press coverage and articles

## Optional

- [Privacy policy](https://www.breakthroughsales.io/privacy)
- [Cookie policy](https://www.breakthroughsales.io/cookie-policy)
- [Website terms](https://www.breakthroughsales.io/website-terms)

## Contact

- Sign up free: https://app.breakthroughsales.io/sign-up
- Book a meeting: https://calendly.com/adit-breakthroughsales/book-a-meeting
- Support: support@breakthroughsales.io