Breakthrough collBORATION BETWEEN SALES & MARKETING
Breakthrough is a next-generation, AI-assisted, B2B Storytelling Platform designed to transform how marketing and sales teams collaborate to drive revenue.
Unified Messaging Across Teams:
How it Helps:
Breakthrough ensures that both marketing and sales teams are working from the same playbook when it comes to messaging. Marketing can use Breakthrough to create highly customized content that is consistent with brand voice, positioning, and product value propositions. Sales teams can then deploy these messages in pitches, emails, LinkedIn outreach, and proposals, maintaining a unified narrative across all customer touchpoints.
Benefit:
This prevents silos between marketing and sales, ensuring that prospects receive consistent, aligned messaging throughout their journey—from initial awareness to deal closure.
Personalized Content Creation at Scale
How it helps:
Marketing teams can leverage Breakthrough to create templates, scripts, and content that sales can further personalize for individual accounts. Breakthrough’s AI enables both teams to tailor outreach based on buyer persona, account needs, and market context. This reduces the burden on sales to create content from scratch and allows marketing to maintain quality control over the messaging.
Benefit:
Marketers provide the strategic framework and content, while sales can focus on building relationships and customizing outreach for individual prospects, making the collaboration seamless and efficient.
Enhanced ABM (Account-Based Marketing) Collaboration
How it helps:
In ABM campaigns, close collaboration between marketing and sales is critical for success. Breakthrough allows marketing teams to create strategic, account-specific content for key accounts, while sales teams use these materials for outreach and follow-up. The platform ensures that every piece of content—whether it’s an email, LinkedIn message, or a sales deck—is deeply personalized and relevant to the account and persona.
Benefit:
This collaboration ensures that both teams are working in lockstep, targeting the same accounts with aligned messaging and strategy, which boosts the effectiveness of ABM efforts.
Cross-Functional Use of Sales Enablement Materials
How it helps:
Marketing or Sales Enablement teams often create materials like case studies, decks, and product sheets. Breakthrough enables marketing to produce high-quality, customizable content that sales teams can easily adapt for specific prospects. This reduces the friction of sales teams needing to request or wait for marketing materials to be adjusted for different accounts.
Benefit:
By creating materials that are easy to customize, marketing empowers sales teams to be more agile in their outreach, while still maintaining control over the core messaging and value propositions.
Feedback Loop for Continuous Improvement
How it helps:
Breakthrough’s analytics capabilities can provide data on response rates and engagement metrics, helping marketing teams fine-tune content based on real-world performance. This creates a feedback loop where marketing continuously improves its content strategy, and sales benefits from more effective materials.
Benefit:
Both teams can iterate together, optimizing content for better performance and ensuring that the outreach is always improving based on data and experience.